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The Most Important Job in Your Company?

Every story needs a hero. Every hero needs a villain. A hero needs a guide or teacher to defeat the antagonist and win the girl, find the treasure, survive the storm, or become the winner in the game of life. Why is this plot repeated over and over in movies and books since the beginning of the human condition? The simple answer is we can all relate to overcoming something, battling something (or someone) in order to achieve a desired outcome. We all get it and it keeps our attention. In his book, “Building a Storybrand”, Donald Miller relates this simplicity to overcoming the noise of life....

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