Business is an Infinite Game
In his recent book, Simon Sinek refers to the infinite games of life. We often characterize facets of life as finite, meaning they have an end. There is no ending to fitness or intelligence. Likewise, there is no ending in the game of business. You do not wake up one day and realize the game is over. You have won the game of business. The game persists. You may achieve business milestones such as number one in your market or a million dollars in revenue. The game does not end; the game continues....
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