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Beacon Technology for Communication with Millennials

10/03/2014
By
Holy cow! We have another buzzword to remember. If you have not heard of beacon technology, rest assured because you most definitely will in the very near future. Think of it like this, your phone will get information based on your location and what is in proximity to your location. Wikipedia’s description contains Apple’s trademarked version called iBeacon. [iBeacon is the trademark for an indoor proximity system that Apple Inc. calls "a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence." The technology enables a smart phone or other device to perform actions when in close proximity to an iBeacon....

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